At its core, an e-commerce platform is the core of a virtual store – it’s the system that makes everything possible. Through this platform, your company will be able to build, manage, develop and analyze all stages of online purchase with a 360° vision.
A good e-commerce platform provides advanced features to create optimal experiences throughout the purchase journey and keep up with customers’ growing expectations. Then, high-performance e-commerce are supported by powerful platforms, easily adaptable and that allow frequent innovations to keep up with the speed of the fourth industrial revolution.
The EC platform has so many services that you cannot choose at a glance. In order to select the platform that suits your needs, it is certain to firmly determine the image of the site you want to create and then compare it with the characteristics of each service.
In time, it is important to highlight that e-commerce platforms go beyond the customer experience and provide a new world of data and insights for the business. A robust e-commerce platform automatically collects customer data, which can help in sales, product, and marketing teams make decisions like never before.
Factors to decide which eCommerce platform to choose
The first thing you should know is that there are many e-commerce platforms, some of which you are sure to know: like Shopify or Wix. There are nevertheless a lot more.
Some of these websites are pricey, while others are affordable.
Some of these sites are expensive, and others are cheap. Also, the user interface can vary, some are easy to use, and others require improved plans and tools.
Choosing the right platform will help you offer a better service since you will be able to offer your customers the ideal means of payment, delivery options, and everything they need to make a good purchase.
In essence, you must know the purpose of your eCommerce, what product or service you will offer, the size of your store, etc., to know which platform is the best for you.
Some eCommerce platforms help you manage inventory. They track items sold and have inventory fulfillment features. Some platforms provide a limited number of items.
A good e-commerce platform is one that can offer a large number of payment options with an easy connection to the shopping cart. Determining the best method for your store can be the difference between turning leads into customers.
The shipping option is one of the things that determines a customer’s purchase. These platforms come with tools for managing shipments. You will be able to see transit time, customer location, warehouse location, etc. Choose the option that best integrates with your store.
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How to choose an e-commerce platform?
E-commerce encompasses more than just giving customers the option to buy goods or services online. An effective e-commerce solution needs to be comprehensive, innovative, and customized according to the needs and objectives of the company that is implementing it. Can the platform be integrated with the CRM or CMS? Do you need high levels of security? Will it need to be extended outside?
The choice of an e-commerce platform is not a simple process, and it is necessary to consider, in addition to the immediate challenges, the projects for the future of the company. The solution needs to support equally robust shopping experiences on computers and mobile devices and integrate easily with the online presence – and offline, after all, we are living an omnichannel reality – of the brand.
Thus, there are some issues that you need to evaluate when choosing an e-commerce platform for your business:
B2B or B2C? The services offered by the two types of businesses require different resources and have different needs. Is the platform scalable and able to adapt to what your e-commerce needs?
On-Premise or Cloud? In today’s reality, e-commerce platforms need to be agile, scalable, and easily accessible. These cloud platforms free you from the costs of creating, maintaining, and updating hardware and the infrastructure of internal systems. On top of that, all authorized users will be able to freely access the same customer, inventory, and business data from any location or device in real-time.
Mobile shopping is quickly becoming the preferred channel for most customers, be they B2C or B2B.
Choosing the best platform is essential to gaining loyal customers and a lasting relationships. Consumers who return to e-commerce spend 67% more in the second or third year of shopping with a company than in the first six months. Simplifying, the customer experience does not end after a purchase, especially for businesses that depend on the long term to close a contract, for example.