Google has revealed a significant improvement to their search ranking algorithm; you guessed it: they called it the “helpful content update.” Next week, Google will begin rolling out a change that would reduce the visibility of information that is “not useful to humans and people.”
The goal of the helpful content update is to remove unhelpful or irrelevant content from search engine results. According to Google, this change would “address content that seems to have been largely designed for ranking well in search engines.” According to Google, “this upgrade will help ensure that low-quality; duplicate content doesn’t rank highly in Search.” This could be a problem if your goal in creating material on the web is to increase its exposure and traffic through search engines.
In the same way that Panda and Penguin a decade ago altered SEOs’ content and link tactics, I believe that this Google algorithm update will change how SEOs approach content strategies in the future.
Google Helpful Content Update in a Nutshell
In a nutshell, here is all we know about latest google seo update:
Here are few tips from Google to help you put readers first when crafting your content.
Google may be trying to convey the message that one should specialize in one area. When writing for search engines, publishing articles utterly unrelated to your field is not uncommon. Say you own a website dedicated to sharing recipes and notice a high-volume term associated with skin care. While the article could be helpful for some readers, those who frequent the site just for recipes will probably not find it very interesting or informative.
Google encourages its users to only write on topics they are knowledgeable about. Writing about a service or product you haven’t used firsthand isn’t always a bad idea when your primary audience is search engines. Affiliate links provide a commission to the writer and are common in such posts. The text isn’t as helpful as it could be because the author doesn’t know firsthand the area. Make it evident that you have firsthand knowledge of the subject by including your images or insightful observations.
A website cannot cater to everyone’s needs. This is frustrating for both the site’s visitors and the bots crawling it for relevant content. Create Google update on content that is focused on a single topic. If you want to write about a wide variety of subjects, you can always create several websites.
The search engine giant encourages careful consideration of the reader’s experience with this advice. Even if all the conditions above are met, the user experience may fall short of expectations. Take, for instance, the experience of reading a review written by a person with firsthand knowledge of the product, but which does not include any visual aids. The searchers may like the textual information, but the experience would be more enjoyable if the products were shown visually. Satisfy searchers’ demands and needs; don’t leave them looking for more.
As Closing Remarks
The google content update will be released over the following two weeks. To properly evaluate the effect, we should wait till the upgrade is finished. This change initially only applies to searches in English but will roll out to additional languages shortly. Google promises that this isn’t the last time we’ll see a helpful content update from them. In the initial release, Google promised to keep improving its ability to identify harmful information.
See the explainer we put together with all we know about Google’s informative content update for more information.