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10 Best Marketing Ideas For Christmas

10 Best Marketing Ideas For Christmas

10 Best Marketing Ideas For Christmas

Christmas is a season when people exchange gifts, remember Jesus’ birth, and do both. As a result, this eagerly awaited holiday season brings with it plenty of joy as well as economic changes. Having certain B2C campaigns ideas on Christmas prepared in advance and carrying them out successfully would bring you a lot of business and money during this time. Here are a few marketing suggestions that can help your company this holiday season

Top 10 Christmas business marketing strategies

  1. Make a holiday aura

Create a sense of impending Christmas marketing ideas for your customers. Create a holiday-themed atmosphere for them to experience. Redesign your logo, theme, animations, and fonts to include Christmas-themed elements like Santa Claus, Christmas trees, snow, etc. While your consumers are decorating their homes for the holiday, you can join in the celebrations by dressing up your business or website. 

  1. The initial and most crucial

Set a goal! You are a brand-conscious digital marketer. Therefore you are well aware of what your small business requires. The aim is the first item on your To-Do list, regardless of whether you’re concentrating on sales, spreading the word, pursuing partnerships, etc.

You can decide where to put more money and who to target by having a goal. Whether you’re considering email marketing or social media campaigns on Christmas.

  1. Introduce a special Christmas sale

Your firm would grow during the holiday season if you had a Christmas seasonal sale. Change your items and services in addition to giving your business or website a Christmas-themed look. Create cheap bundles, bundle your products, revamp or adapt the packaging for seasonal sales, or frighten the customers with price reductions. Making some of these unexpected components might attract customers to your business.

  1. Marketing Using Emails

In recent years, email marketing has developed into a substantial and effective tool for promoting firms to the public. Therefore, you can employ this strategy to send your customer’s enticing emails that detail your Christmas sale idea, discounts, price decrease alerts, etc. 

Make your email’s subject line compelling to entice them to open it. Plan to send your recipient’s emails at regular intervals to keep them informed about the sale. Utilizing B2B Christmas campaigns that infuse your seasonal sale with a sense of likeability and desire. 

  1. Christmassy-Package.

Everyone enjoys specifics. Consider making an investment in package designs if your small business involves mailing gifts and parcels. Prove to everyone that you are proud of your imagination. Make each Christmas card unique.

  1. Seasonal keywords should be used in PPC campaigns.

Considering that Christmas is a holiday celebrated with gifts, decorations, and celebrations, employing appropriate keywords to market your company would be a smart move. PPC is consistently a significant driver of new business. And PPC will undoubtedly have a significant impact throughout this Christmas season, which is also known as the shopping season. Research keywords thoroughly and choose the best ones for your travel ads idea on Christmas. This makes sure that your adverts appear in front of the appropriate clients at the appropriate time.

  1. Post blogs, videos, or instructions about Christmas.

Christmas celebrations typically center on family feasts, gift-giving, and decorating. As a result, you can produce blogs or films that offer a variety of ideas for Christmas gifts and décor. You can use these posts as a platform for your Christmas campaigns by, whenever feasible, tying them to your goods or services.

  1. Create a holiday giveaway

Create a contest where your consumers can win amazing prizes. Depending on your company’s needs, the handouts can be designed. People who had made the largest purchase could get seasonal gifts or the winner could be chosen by a fortunate draw. This approach can also be used to motivate your current clients to refer business to you. 

Anything from highly anticipated mobile phones to holiday vacation packages might be given away as a present. Such freebies of well-liked goods or services will prove to be a successful marketing strategy to grow your company. By partnering with another small firm, aim for the stars. We are aware of the value of freebies in expanding the Christmas social media ads. Whatever feels right for you and your brand, join forces with it.

By sponsoring your squad when they are decked out in Christmas sweaters, you may promote your company. Or just include a few hashtags connected to the celebration. Don’t forget to reach out to all potential holiday shoppers!

The meme craze never goes out of style. We all adore memes and frequently share them with our friends. Making a new meme that could go viral is a wonderful concept. 

Honor all of your devoted clients and brand advocates. For all of the Brand Ambassadors, Publer developed a special retail campaign idea for Christmas or for Thanksgiving. The email contained an infographic and a desire. It’s thoughtful of you to do that for Christmas. Numerous articles and infographics are available that feature digital technologies or other business concepts. However, they could be overly general or pointless. when making a film of your entire staff. Time-lapse footage of everyone decorating the office should be taken. Next, take a moment to wish everyone a wonderful holiday season.

It doesn’t take much to give your branding, logo, store, merchandise, and other things a little festive flair. A few Christmas decorations here and there, along with a Santa hat here, can make your place of business into a popular holiday attraction. It may sound a little corny, but it shows your clients that you are fully committed to the season. You’ll be more noticeable and let clients know that you’re open for business over the holidays. 

Pro-tip: Holiday décor is not limited to physical and mortar establishments. It may have a huge effect on both your eCommerce stores and social media accounts.

  1. Encourage customers to feel a sense of urgency.

Christmas is a time when we decorate our homes, give gifts to make our loved ones happy, and appreciate family time. People will, therefore, undoubtedly be motivated to shop more. By inspiring a sense of urgency among your customers, you can take advantage of this buying season. In your marketing initiatives, use phrases like “Limited Time Offer,” “Act Now,” “Grab It Before It’s Gone,” etc. To get your Christmas sale off to a strong start, use these words with tempting offers. They instill in them a desperate urgency to seize the chance.

      10. Take advantage of the “After Christmas Sale”!

The “After Christmas Sale” also enjoys a sizable market and positive customer response. People would love to take advantage of this opportunity if they missed the earlier bargains and were preoccupied with Christmas celebrations. The optimum time to start this sale is in the days leading up to New Year’s. Usually, after a few weeks of frantic celebrations along with online campaign ideas on Christmas, folks would be at ease during these days. Use this opportunity to boost your sales once more. Using this deal, you can also reduce the cost of used goods, provide appealing incentives, and get rid of excess inventory. The greatest method to meet your neighbors is by throwing a party or luncheon for your clients and staff. 

Conclusion

These are some of the best and most affordable suggestions for boosting your holiday season business. You can pick one or all of the aforementioned suggestions, as each one will increase your profit. Utilize this peak shopping season to your advantage and gain as many clients and sales as you can. Happy Holidays!

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Netflix Launches Ads — Everything You Need to Know

Netflix Launches Ads — Everything You Need to Know

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After many years of operating an ad-free platform, Netflix will introduce a new streaming plan in November. There will be 12 nations, including the UK, where this plan will be offered.

We examine why they finally switched to an advertising model, what this implies for streaming, and if the new strategy will be sufficient to maintain Netflix’s competitive advantage over its new streaming rivals.

What will Netflix look like with ads?

Rest assured that this will only be a Netflix option if you’re worried that commercials will mar your viewing experience. For the time being, advertisements won’t be present on every edition of their platform.

Customers who pick Netflix’s new service can anticipate seeing four to five minutes of commercials each hour on average. There will be 15 or 30-second ads both before and during TV programs and movies. However, there won’t be any “mid-roll” commercials for newly released movies.

According to Netflix, “license constraints” prevent some TV episodes and movies from being viewed with the new ad-based tier. When they come across a title that is not included in the new subscription tier, viewers will notice a “lock icon.” How much cost netflix ads? For the ad-based tier, Netflix has to secure new rights and renegotiate agreements, which means that 5% to 10% of the available material won’t be available at launch, the company told Deadline.

According to rumors, the ad-supported inventory has almost completely sold out ahead of the launch in November since so many well-known brands are eager to capitalize on the chance to market to streaming viewers.

The Basic with Ads plan will initially cost $6.99/month in the United States and £4.99/month in the United Kingdom. This will be a less expensive option for individuals who don’t mind watching commercials, and it might even persuade them to keep their membership when they might otherwise think about stopping.

Another thing to keep in mind is that a “limited” selection of movies and TV shows won’t be available at first with the Basic with Ads plan due to license restrictions.  

Is the “golden era of streaming” coming to an end as a result?

For a while, it appeared that Netflix would remain ad-free indefinitely. The fact that the viewer didn’t have to endure a lot of advertisements that disrupted the flow of their favorite TV shows and lengthened the overall duration was one of its many advantages from the beginning.

Netflix is largely responsible for “binge-watching,” which allows viewers to continuously watch a TV show without pausing. Many of us have admitted to finishing an entire series in one day!

Netflix seems to be unable to withstand the draw of advertising indefinitely, though. They soon realized that advertising, not a subscription model, is the key to making a profit, much like pretty much all tech companies. When things are tough, especially when consumers are unwilling to pay a large monthly subscription price, advertising is where companies make the most money.

The rationale behind Netflix’s decision to use an advertising strategy

While simultaneously raising rates and seeing a rapid decline in customers, Netflix has been confronting a crisis in the cost of living.

Things were looking bleak for the original streaming juggernaut when you factored in the far greater selection of streaming services available, which included fierce competition from Amazon Prime, Apple TV, and Disney Plus. And the fears came true: between April and July 2022, Netflix lost close to a million customers.

Right now, a compromise that includes a plan with advertisements and more premium choices without advertisements sounds sensible. Individuals might try and be more able to endure ads in their television and film than they are in their music, as its melodic partner Spotify has been accomplishing for a long time.

In difficult economic times, they need to strike a delicate balance between not irking their current audience, who is overexposed to advertisements elsewhere and showing commercials to those who are willing to put up with them in exchange for a less expensive package.

It’s finally here: Today marks the official launch of Netflix’s new ad-based tier in the United States. In response to declining subscriber numbers, Netflix changed its stance after years of opposition, and the less-priced subscription membership is now readily accessible following a test period.

The new plan, which is referred to as the basic Netflix ads plan, has a few important details that you should be aware of. Here is a summary that details the price, what you get and don’t get, and other details.

The Pricing structure 

In the US, Netflix Basic with Ads costs $7 per month. This rate applies to both new customers and those who want to switch from an existing plan.

On Netflix’s website, a graphic breaks down the several plans the company offers, including Basic with Ads ($7/month), Basic ($10/month), Standard ($15.50/month), and Premium ($20/month).

What Happens?

Except for a few films, customers of basic Netflix ads plan have access to the entire Netflix library at a maximum quality of 720p. One enabled phone, tablet, computer, or TV may playback content simultaneously with the help of this package. Access to Netflix Games is also provided as part of the membership (and there are no commercials or in-app purchases). The new Netflix Basic with Ads membership does not support the ability to download movies.

Why Can’t You Find Certain Titles?

We’ve discovered that more than 250 TV shows and movies are not accessible using the ad-based plan now that Basic with Ads is launched.

Will Netflix be able to survive on adverts alone?

Even with the addition of an advertising model, the threat posed by the competition is still very real. The aforementioned mega-platforms, including Amazon Prime, Apple TV, and Disney Plus, have all made significant investments in their content libraries and are vying for the top spot.

To draw in new viewers, Apple TV, for instance, is emphasizing high-budget TV dramas like Severance. Its library also includes several other powerhouse artists, including Succession and Ted Lasso.

UK viewers who don’t want to pay for a streaming service can choose from a large range of free options on traditional broadcast television networks.

According to Netflix, advertisements will be broadcast before or during “most” TV series and films. The average amount of time spent on advertisements every hour, according to Netflix, is four minutes. But according to Netflix, “Kids” profiles won’t show any ads. Netflix members can still pause during an ad even though it cannot be skipped or fast-forwarded.

Because they are switching to free substitutes like BBC iPlayer, Channel 4’s All 4, and ITV Hub, research firm Kantar discovered that people under 24 were most inclined to terminate their membership. These three have more impressive streaming content collections as compared to what they had a few years ago when Netflix was debatably at its best.

Others have argued that in addition to concentrating on fresh and the best strategy for netflix ads for retaining customers and boosting sales, it also needs to assess its content and be more selective. Of course, Netflix is the only place to watch shows like Stranger Things, Bridgerton, etc.. The consensus is that it adopts a “throw everything at the wall and see what sticks” strategy in contrast to some of its competitors.

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Everything You Need to Know About: Google Web Stories

Everything You Need to Know About: Google Web Stories

Google Web Stories

A Google Web Story is a tappable, content format that is designed with mobile devices in mind. They give clients ease, brief data. Google Web Story is a pictorial presentation with compelling content, such as online entertainment stories. These articles can be easily put together and dispersed on the internet.  

Web Stories give the brand along with the authoritative opportunities. There are no content limitations imposed by outside sites. Through SEO, Web Stories can reach its audience five times more quickly than it can through social media. Iosandweb has had national as well as international clients for a while. Web Stories provide the advantage of being accessible for as long as you like. Social media stories don’t operate in this way. To drive Web Stories onto networks, Iosandweb has expertise in best services. These involve content like social media profiles, email, and websites.

Clients can get to Web Stories in Google look, Google Find, and Google Picture Search as well as track down them on your website. In different terms, you fetch the boosts in the rates and advantage from Search engine optimization chances not present via virtual entertainment networks by working with the stories on the Google Web platform.

The stories on Google Web are a little different from the ones on other social networks, and they might be better than others. Learn more about the advantages of adding Web Stories in your strategy for digital marketing!

  • Totally Owned

To create, distribute, and oversee material for stories on Instagram, Snapchat, Facebook, and other virtual entertainment stages, you should utilize the stage’s particular UI. You have unlimited authority over the code while using Google Web Stories, so you can choose how to integrate them into your site. Cross-platform content creation is also made possible by owning your own Web Stories. There are high chances that you would like to recreate some of the most informative content ideas for Web Stories that can be used all over your website and not just on a few social media platforms.

  • Completely Modifiable

The story creation editors that are accessible for Google Web Stories for Creators let you control each part of your stories’ style and add extra items like movement.On the other hand, social networking sites that facilitate information that is not at all necessary to be tailored Web Stories, which can restrict a company’s options for branding. For more ease, let’s suppose Ig has limited areas of themes, effects, and font choices for creating stories. There is a lot more design versatility with Google Web Stories. 

  • Zero Limit Time

You may make Web Stories viewable for the longest period you choose, which is another informative functionality. On social media platforms, the content has upto  24-hour lifespan. Other than marking, it is invaluable to have the option to completely customize your Internet Stories and conclude how long they can be watched. It provides the liberty of creating cross-platform content and increases the value of your work.

  • Boat the present Reach

Web Stories are not confined to a specific stage, so it has high chances that you might appear as some imposter to be seen by additional individuals. Other online entertainment stories habitually let the users get access from now to now follow your social record to see them.  Additionally, Google has increased the distribution of Web Stories by adding more places like Google Discover and Google Images where they are now accessible. As a result, your exposure is no longer restricted to a particular channel or existing followers exclusively.

  • SEO Value

Another great way to boost SEO is to make your best strategy for Google web stories  with its visibility. Since Web Stories are in fact their page and made utilizing a Google stage, you could have a high chance for appearing in web crawler results pages (SERPs).

  • Ad Materials

With sponsored story features, stories on other social media networks have some advertising potential. Like Google Web Stories, Google Adwords needs to be added to the account of the users for supported material.

Optimizing the Google Web Stories

Online news portals have come up with amazing new adopters. After experiencing dramatic gains in traffic, they now include Web Stories in their marketing plan. Current events can now be succinctly interacted with the ultimate users through Google Web Stories. To increase brand exposure, many e-commerce companies are using Web Stories. 

In the meantime do not forget to skip the final thoughts of the stories posted on various media. Please pay attention to audience participation. This might aid in your assessment of the potential benefits of using stories in your organization. You can use these analytics to determine the movements and the actions of the users that are coming to interact with the content.

How may a Google Web Story be made?

If you have the necessary tools, creating a Web Story is easy. This should be simple if you have experience sharing stories on social media. Iosandweb is a tool made for both experts and novices. They could be creators, publishers, or marketers.

IosAndWeb can support the development of inticing stories of the web. These tales can be written without any prior coding knowledge. Having access to so many simple features makes designing fun. Make your first Google Web Story by following these easy steps with all the significance of the Google algorithms about web stories

Where can you find Google Web Stories?

After the publications, The curiosity arises to be where these tales can be found. Web Stories are displayed on a variety of Google and other sites. 

All across Google

There are several areas on Google where online stories can be found. 

  • First thing first, Google searches for information. It directs to the pictorial narratives from different publishers. Either a grid or a single view can be used for this. The very owned agency has a detailed listing of all these accounts as a site page and all the clients that might look for it.
  • Google Photos – Google Stories that can be seen in Google Photos. These can be seen by an icon that denotes a web store in the lower right corner of the image.
  • Google Explore – Stories are presented in a carousel fashion on Google Discover.

Your Web Page

Most of the small businesses, according to a poll, have websites. Google Web Stories is a fantastic tool for them to use to generate traffic. Using Iosandweb, you may write, edit, and publish your narrative online. Additionally, it serves as a plug-in for WordPress.  

Additional Communication Channels

Hosting stories on your website has a lot of benefits. One of them is the ability to distribute your material with the help of any of your current communication channels. These can include social media, blogs, emails, and more.

Non-Mobile Device Access

Users can view the future of Google web stories on their mobile devices. They are reachable through different technological tools. Laptops, tablets, iPods, etc. are a few examples. 

Summary

A viewer can quickly scroll through a collection of photographs or videos called Google Web Stories. You are not limited to sharing all your stories on the Google Web from the inner particular ecosystem. All its benefits can assist in elevating your brand. It aids in elevating brand recognition and website traffic. 

IosAndWeb is a simple-to-use application that aids in the creation of web creation for the users. It includes features for direct website integration. If used properly, Web Stories can be shown on the countless outlets along with Google by the different agencies and the web stories for the makers, stay ahead of your knowledge and reach to IosAndWeb today.

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Orphan Pages: What Are They & How to Identify?

Orphan Pages: What Are They & How to Identify?

orphan pages in seo

Sometimes you have to look hard on the Internet to find something. It could be a service you need, a business you want to start, or a gift for your parents. For you to find something there needs to be a link to it.

Think about a search engine as one part of the answer. You can type in one or two keywords to find a landing page related to the page you want. You could also get a direct link from somewhere else, like an email from a friend. Linking is how we get to where we want to go online.

So, what happens when you need to get to a page without links to it? What happens to a website with these pages, and how does it affect SEO? First, let’s talk about these pages: orphan pages. Let’s discuss what makes a page orphaned and why it matters for your orphan pages in seo and content strategy.

What are orphaned pages?

Thinking what is orphan pages? Orphan pages are pages on a website that don’t have any links to them. This means an orphan page is entirely alone, and the only way to get to it is to type in the direct link. In many cases, there is no search engine result because search crawlers use links to move through websites and make an index of what each website looks like.

If your other web pages don’t link to a specific page, that page can’t talk to the outside world. People can’t get to the page when looking at your site. So, the name “orphan” comes from the fact that these pages don’t link back to their parents.

How to find orphan site pages and fix them?

So, how to identify orphan pages? and how to fix orphan page indexing? You can easily find and fix any orphan pages on your site by following these five steps:

  • Get a complete list of all the pages on your site
  • Do a website crawl to find pages with no internal links.
  • Look at the results of the audit.
  • Fix any orphan pages you find.
  • Rerun the audit frequently to find new pages that aren’t linked.

Let’s go over each of these steps quickly.

1) Make a complete list of all the pages on your site.

If you tell your favorite website audit tool to look at your home page, it won’t find orphan site pages because, by definition, orphan pages aren’t linked to any other domain page. The crawler will never see them. Instead, it would help if you told the crawler the complete list of URLs for the sites it should look at. 

2) Do a website crawl to find pages with no internal links.

Set up the audit rule to find pages that don’t have at least one internal link going to them. This will help you find orphan pages. Set up a recurring crawl while setting up the audit to catch any new pages that don’t have links in the future. Note that if you’re using a URL list, you’ll need to get an updated list from your CMS.

3) Look at the results of the audit.

After the inspection is complete, you can return to ContentIQ to view the results. You need to track down the missing pages and figure out what they’re for. Is there evidence that they are actively bringing in customers using referrals, paid to advertise, or social media campaigns? Do they have decent backlinks? How popular is the site’s search function in bringing in visitors? Use your web analytics tool to look at traffic sources, visits, page views, and how people enter and leave your site. 

4) Fix any “orphan” pages you find

Once you know what the orphan page is for and how it helps your website and marketing goals, you can decide if you want to do anything with it:

  • Link to it from other pages on your site if people need to find it through browsing.
  • Save it if you don’t need it anymore.
  • Don’t change it if it serves a business purpose that doesn’t require linking to the page internally.

5) Run the audit repeatedly to find new orphan pages.

If you add new content and forget to link to it or if you remove links to pages deep in the site structure by accident—important it’s to check the site for new problems regularly. As we already said, you can set up ContentIQ to rerun your audit every so often by planning a crawl.

Conclusion:

Pages that have no internal links are called “orphan pages.” There are many reasons why your site might have an orphan page. Sometimes it’s for purposes like using a page for a limited-time marketing campaign or a special offer. But you probably didn’t mean to make an orphan page most of the time. Once you find the orphan pages on your website, you must decide what to do with them. You could keep them, throw them away, or put a link to them. Set aside time to do a regular website audit if you don’t want pages that aren’t being used. It will also help you find and fix other problems. If you do this, you’ll make the most of your SEO efforts. You won’t miss out on leads and customers who might pay.

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Google Helpful Content Update

Google Helpful Content Update

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Google has revealed a significant improvement to their search ranking algorithm; you guessed it: they called it the “helpful content update.” Next week, Google will begin rolling out a change that would reduce the visibility of information that is “not useful to humans and people.”

The goal of the helpful content update is to remove unhelpful or irrelevant content from search engine results. According to Google, this change would “address content that seems to have been largely designed for ranking well in search engines.” According to Google, “this upgrade will help ensure that low-quality; duplicate content doesn’t rank highly in Search.” This could be a problem if your goal in creating material on the web is to increase its exposure and traffic through search engines.

In the same way that Panda and Penguin a decade ago altered SEO’s content and link tactics, I believe that this Google algorithm update will change how SEOs approach content strategies in the future.

Google Helpful Content Update in a Nutshell

In a nutshell, here is all we know about latest google seo update:

  • Name: Updated Google material is valuable.
  • Launch Date: The release started on August 25.
  • Rollout: The entire rollout will take around two weeks.
  • Completed: On September 9, 2022, 15 days after the upgrade began, it was finally completed.
  • Targets: It prioritizes search engine optimization-focused material over human-centric content.
  • Search Only: This affects Google Search at the moment, not Google Discover or any of the other Google interfaces. Though Google may eventually extend this to Discover and other products, it remains to be seen.
  • Penalty: Though Google didn’t precisely state penalties, the sites affected by this upgrade likely saw a significant drop in traffic.
  • Sitewide: As latest google algorithm affects the entire site, all pages will be affected.
  • Not a core update: While many would mistakenly believe this to be a significant revision, it is not.
  • English Language but will expand: This currently only analyzes English-language content worldwide, but it will most likely grow to include additional languages in the future.
  • Impact: Google did say this update would be “significant,” but they wouldn’t tell me what proportion of queries or searches were affected. Google added that this would significantly impact e-learning resources, video and music services, retailers, and technology-related articles.
  • Recover: You should evaluate your content in light of Google’s recommendations below if you were affected by this.
  • Refreshes: There is a delay period and a validation period, and it may take several months to recover from this modification, even though Google regularly updates the scores here.

Here are few tips from Google to help you put readers first when crafting your content.

  • Avoid going off on tangents and sticking too closely to your main point.

Google may be trying to convey the message that one should specialize in one area. When writing for search engines, publishing articles utterly unrelated to your field is not uncommon. Say you own a website dedicated to sharing recipes and notice a high-volume term associated with skin care. While the article could be helpful for some readers, those who frequent the site just for recipes will probably not find it very interesting or informative.

  • Demonstrate Firsthand Experience

Google encourages its users to only write on topics they are knowledgeable about. Writing about a service or product you haven’t used firsthand isn’t always a bad idea when your primary audience is search engines. Affiliate links provide a commission to the writer and are common in such posts. The text isn’t as helpful as it could be because the author doesn’t know firsthand the area. Make it evident that you have firsthand knowledge of the subject by including your images or insightful observations.

  • Keep your sites focused on one subject at a time.

A website cannot cater to everyone’s needs. This is frustrating for both the site’s visitors and the bots crawling it for relevant content. Create Google update on content that is focused on a single topic. If you want to write about a wide variety of subjects, you can always create several websites.

  • Don’t Forget About The Reader As A Whole

The search engine giant encourages careful consideration of the reader’s experience with this advice. Even if all the conditions above are met, the user experience may fall short of expectations. Take, for instance, the experience of reading a review written by a person with firsthand knowledge of the product, but which does not include any visual aids. The searchers may like the textual information, but the experience would be more enjoyable if the products were shown visually. Satisfy searchers’ demands and needs; don’t leave them looking for more.

As Closing Remarks

The google content update will be released over the following two weeks. To properly evaluate the effect, we should wait till the upgrade is finished. This change initially only applies to searches in English but will roll out to additional languages shortly. Google promises that this isn’t the last time we’ll see a helpful content update from them. In the initial release, Google promised to keep improving its ability to identify harmful information.

See the explainer we put together with all we know about Google’s informative content update for more information.

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