Google Ads: What Is It and How Can It Benefit Your Business?
Google AdWords is now considerably more difficult to utilise than it formerly was. You might think these new features will help advertisers, but in reality, they will help Google.
What is Google Ads?
Google Ads refers to all Internet advertising provided by Google, the world’s largest search engine. Even if you say Google ads, in a nutshell, there are a wide variety of ads such as search-linked “listing ads” and video ads on YouTube. With the potential to reach a large audience and the ability to operate without an advertising agency, it has the advantage of being relatively quick to get started, even on a small budget.
How do I utilize Google Ads?
Google Ads has many things in common with other paid advertising platforms. Here’s what you can do.
- Flexible budget setting
- It’s a click-by-click (most of the time), so you’ll only be charged when someone visits your site.
- Spending can be turned on and off freely
- You can quickly measure feedback on the effectiveness of measures.
- You can target a specific audience based on specific behavior, how you interact with your website or brand (what pages you saw, whether you abandoned your cart, etc.), demographics, interests, or other characteristics.
- Achieving a tremendous scale campaign
But what makes Google Ads particularly appealing is that it offers five different ways to reach consumers.
- Listing ads
Consumers use search engines generally have a specific purpose, unlike social media. Find solutions to your issues. Because of this, Google has developed into a potent marketing tool for a range of companies.
You can change how Google Ads are served based on your average monthly search volume for a particular query, your estimated pay-per-click budget, or other data that Google will provide immediately. You can place search ads that promote your product or service directly to the search results of a particular query or even narrow down your users to a particular region.
- Display advertising (Google Display Network)
Moreover, you can reach potential customers using the Google Display Network (GDN).
Display advertising is an option that can reach people who have nothing to do with Google engine search results. When a person browses a website, uses an app, or views a video, a text, image, or video banner will show.
When it comes to displaying advertising, Facebook is frequently the first choice for advertisers, but Google is also a popular choice.
Google’s display network reaches 90% of Internet users worldwide and has more than 2 million websites and more than 65,000 apps with advertising space. If you look at any news sites, you’ll find Google display ads across the top, sidebar, or content.
- Videos ads (YouTube ads)
You can also run advertisements on Google’s YouTube channel using the Google Ads platform. Technically, YouTube is just one of the sites that make up Google’s ad network, but YouTube alone has the third-largest number of visitors worldwide after Google and Facebook.
You will be familiar with the ads that run before the YouTube video starts. There are other options, such as banners and overlays.
As you can see, Google provides a huge selection of ad formats. But before choosing between text, images, and videos, you need to understand where your ad will appear and who will see it. In addition, Google Ads also includes app campaigns and shopping ads.
How does the auction work?
Many of the campaigns available as Google Ads are run by an auction system. Advertisers bid (usually) for clicks to compete for positions and rankings on search results pages. Your bid and keyword settings will determine your ranking over other bidders.
So Google assigns ad ranks by a variety of factors, including the relevance of your ad copy and format to the keywords you bought and the website to which your visitors are sent.
From the advertiser’s perspective, the stronger the relationship between your business and the keywords you purchase, and the more relevant the ad message to the word you search for or the page you’re transitioning to, the more traffic and rank it will take. The cost will be cheaper.
Benefits of Google Ads
- Overwhelming Reach and Targeting As we all know, Google is one of the largest search engines, and YouTube is so popular that it has the potential to reach many Internet users. In addition, since the number of users is large, various attribute targeting is possible.
- One-stop operation As mentioned above, YouTube is also operated in addition to the search engine, so one account can be used for one-stop operation, which is efficient.
- When it comes to ads that can be started from a small amount, there is an image of paying millions of yen to the agency, but Google ads can be posted from thousands of yen. It is also suitable for small businesses as it does not require an agency.
Working with Google Ads is not easy. Each campaign type has many subtleties, not to mention key topics such as attribution, but there are still more campaigns and variations not explicitly addressed above.
Still, the Google Ads platform is valuable to e-commerce companies that want to deploy ads to a vast user base based on user search intent, diverse targeting options, placements, and more.
Whether you’re investing in running your campaign yourself or hiring an agency or expert, understanding the platform and options is a big step in the right direction.