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4th Blog Social Media

Lead Generation For Small Business: Complete Guide

Lead Generation For Small Business: Complete Guide


A lead is a “prospect” generation which means “acquisition,” and “acquisition of prospective customer information” through marketing activities is called lead generation.

Collecting leads that have not been selected will not lead to improved sales or performance of your company.

Targeting users who are interested in the goods and services your business provides is important when generating leads.

The next marketing is “lead nurturing,” which provides useful information to the acquired leads to promote understanding of the company’s services and increase the likelihood of purchase and use.

Ultimately, the goal is to “share leads with high purchase prospects with sales,” so both are measures that cannot be ignored in marketing.

If you’re interested in Lead generation, check out this blog.

The typical method of lead generation

There are several online and offline methods of lead generation.

Online method

The Internet has now become an indispensable tool for creating more customers. online business lead generation is characterized by the ability to reach a much larger number of customers than offline and the possibility of automation.

Here are the three main online methods:

Content marketing

It is a method of creating valuable content, such as useful articles and interesting videos, and gathering people who are interested in the content.

For example, a company that develops its own software that can improve the efficiency of operations will create an article summarizing the efficiency of operations and attract users who are worried about efficiency. One way to solve this problem is to introduce your company’s products, which will eventually lead to the creation of new customers.

By using an inquiry form, etc., and asking users to enter their prospective customer information, it is possible to acquire more customer information, making it easier to receive orders.

You can also create eBooks, white papers, etc., to attract potential customers. Companies can obtain more detailed user information by preparing a mechanism that allows users to download content by entering attributes such as name and affiliation.

In BtoB business, prospective customers often look for solutions that solve their own problems, so case studies are very effective. It can be said that case studies that provide specific solutions and effects for each industry, product, and issue are likely to attract the interest of prospective customers.

Social media platform:

On SNS- Social media networking services website, where many people are connected, interesting tweets, photos, videos, etc., can become a hot topic and spread in the blink of an eye. You might anticipate a significant advertising impact at a minimal cost if you employ it well.

Another feature of SNS is that you can send individual messages. Another technique is to advertise directly to customers in personalized messages.

Furthermore, by creating your own page on social media for lead generation, you can announce events and attract customers in addition to announcing new products.

Many social media networking website is free to use so that you can keep costs down compared to other methods. And even if you don’t have detailed knowledge about web marketing, it can be said that it is a measure that is easy to work on.

Internet advertisement

It is a method of promoting your company’s products using advertisements on the Internet.

You can acquire high-quality leads by placing advertisements on frequently accessed websites to improve awareness and by placing advertisements on media that have readers who want to acquire leads. You can aim to acquire more leads by linking with downloads of materials and gift planning.

Various advertising methods have been created due to the evolution of ad technology, such as listing ads, SNS ads, and video ads. It is a costly but highly effective method.

Offline method

Next, let’s introduce offline, that is, methods other than the Internet. This method has been used since before the Internet spread, but it also has advantages unique to offline. By the way, “telephone” is also classified as offline here.


It is a method of exhibiting your company’s booth at an exhibition and introducing your company’s products to people who stop by.

Although the cost is high and the number of people is limited, the strength is that it is easy to appeal to the charm because you can talk directly with the visitors. The people who visit are people who are interested in the first place, so it can be said that it is a method that is quite easy to lead to a contract.

In addition, it is possible to approach visitors who could not hold business talks on the day of the exhibition later based on information such as business cards.


It is a method of holding seminars, introducing products, and providing know-how that the company has.

Holding a seminar requires preparation and costs. However, this is also a method that can easily lead to a contract because you can directly introduce it to people who are interested. More businesses are now hosting lectures online than ever before. You can reach more users by using online and offline.


It’s a push-type approach where you call prospective customers directly to introduce their products.

It’s one of the cheapest offline methods, but it’s also difficult to close. Another way to generate leads without using internal resources is to outsource to a telemarketing company. You may be able to get quality leads by pinpointing specific industries, company sizes, and attributes.

Increase sales with effective lead generation

Lead generation is the gateway to customer acquisition. In order to win more customers, you have to bring in more customers who are likely to close the deal at the entrance stage. Therefore, customer lead generation is an important step in increasing sales. 

Customers that are interested also gather data from the website. In order to increase the effectiveness of lead generation, it is important to guide people to the desired page on the website efficiently, to make them understand the goodness of the service or product, and to increase the desire to use it more.

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5th Blog Social Media

Facebook Ads vs. Boosting a Post: What’s the Difference?

Facebook Ads vs. Boosting a Post: What's the Difference?

Facebook Business Manager
  1. Facebook ads

This is one of the ways Facebook makes a lot of money. As a result, the page creator can obtain advertising revenue converted from the number of views of the page. By launching an ad, you can get statistics such as age, gender, and region and specify the range of readers on the page. You can also focus on more interesting information for your page subscribers, such as “cooking” or “gardening.” Like Google, Facebook can preset your ad budget so that page authors don’t spend a lot of money to promote their pages within days of launching the page. You can set your budget as you like, and Facebook will help you reach your advertising goals by displaying ads on the timeline of readers who are interested in your page.

If you place too many ads too often, some users will block the ads’ display. However, despite these issues, Facebook ads are the best platform for promoting your page more efficiently. That’s because readers can make money with just one click on an ad and expect to increase the number of likes on Facebook’s business posts. Facebook ads, which are easy to earn and widely promote business posts, will continue to be useful.

  1. Boosting a post

Next, let’s take a look at the second function, “Boosting Post .”First, think of this boosted Post as something between regular Facebook posts and ads. Using a boosting post is as simple as selecting the Post you want to boost and pressing the “Promote” button next to the “Comment” or “Share” button. Once you boost a post, it’s considered a sponsored post and is limited to people or friends who like your Facebook page readers. People who like the page can individually set whether or not their friends can see the page.

If you use boost Post, you can post more photos than usual, and the number of characters in the text will increase. One of the advantages is that, unlike Facebook ads, you are less likely to make big mistakes.

Three benefits of “Boosting posts.”

There are three advantages to using a “boosting post” for a campaign purpose.

  1. The number of “likes” and “shares” of posts can increase 

If you use “boosting post” to deliver ads, you can collect “likes” and “shares” for posts at a lower unit price than when you delivered ads for other campaign purposes.

This is because if you serve ads for the purpose of this campaign, you can deliver ads mainly to users who like and share well.

Is there anyone around you who just likes it?

“boosting a post” distributes advertisements centered on those people so that you can collect a lot of “likes” and “shares.”

Also, the fact that “likes” and “shares” are gathered in this way means that the posts will be diffused that much, which is also the reason why many people can see the posts.

  1. Many users can be gathered on the site

By delivering posts that everyone is interested in, many users like the posts and visit the site.

Of course, the number of users that can be collected on the site is smaller than that of the dedicated advertisement, but it is also possible to attract users who are interested in the posted content.

Not only can you spread your posts, but you can actually attract users to your site, which is one big advantage.

  1. You can create posts for advertisements

From the name “promote a post,” it’s easy to think that you can’t advertise unless it’s posted, but you can create a post for an ad.

Some people make the postings on the page uniform in order to make the users who like the Facebook page a fan (such as not posting any marketing posts). This feature is very useful.

  1. Comparison of Facebook Ads and Facebook boosting Post

Finally, I would like to take a look at the comparison between Facebook Advertising and Facebook boost Post, which is also the subject of this issue.

Both Facebook ads and boosting posts seem to work efficiently, taking advantage of them, but things change depending on the environment and purpose for which these features are used. If you don’t get that many likes on your regular posts right now, use Facebook ads to increase the number of likes and easily get the followers you want to target. If you currently get a certain number of likes on your regular posts and want to disseminate your own events, recommended information, etc., then Post boosting is a good choice. Posting using Post boosting will increase the number of fans interested in your page and allow you to post and update your page efficiently. If you create your own page on Facebook, make the most of the two features for each purpose and use Facebook more efficiently. 

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